A History of Taste
the Shpola Food Products Plant. This is where the first Ukrainian chips were born.
This is not just a factory — it is a place where traditions have been preserved. While the world chased artificial flavorings, ми зробили ставку на real potatoes.
The foundation of quality
It all began in the very heart of Ukraine — at the Shpola Food Products Plant. Founded in the year of liberation, the plant grew from a small enterprise into a powerful producer known as the Zhaivir brand.
First in Ukraine
It was in Shpola in the late 70s that a unique line was installed. It was a breakthrough! Long, crispy sliced chips became a scarce treat hunted by children and adults alike. We were the pioneers.
The birth of "Zolotysti"
The true bloom of the brand. In the mid-90s the same lion appeared on the pack, along with the recipe we still keep today. Natural potatoes, minimum additives, maximum crunch.
The taste of a generation
We were there when you watched your first cartoons on a color TV. We crunched in school hallways. "Zolotysti" is a time machine that takes you back to a carefree childhood.
First series and cartoons
A crunch break
More than 30 years together
